Stop Shooting with White Light: How Creative Gels Can Transform Your Studio Work
The Shot That Made Me Take Gels Seriously I was three hours into a beauty editorial when the creative director leaned over my shoulder and said, “It’s technically perfect and completely boring.” She wasn’t wrong. Every light was dialed in, ratios were clean, skin tones were accurate. And the image looked like a catalog photo for a brand nobody cared about. We ended up throwing a quarter-cut CTO on the hair light and a pale lavender gel on the background, and the next frame we shot was the one that ran as the opener.